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Each tournament player pays an entry fee and chooses a machine. The machines pay in points. The guest hits the spin button and either wins or loses points.
At the end of the tournament time, the guest with the highest number of points wins. Katie Jensen's first book was published in Since then she has written additional books as well as screenplays, website content and e-books.
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Ideas for Pub Night Fundraisers. Loyalty Programs Airlines and hotels, as well as grocery stores and other retailers, offer their customers the option of becoming members and earning free airfare, hotel nights or special discounts.
More Money The more money, the merrier the casino's guests will be and the longer they'll play. Holiday Celebration While anyone under the age of 21 isn't allowed in the casino, that doesn't stop the casino from providing holiday celebrations for all ages outside the casino.
Charity Dennis Conrad, whose marketing company specializes in gaming organizations, suggests that tribal casinos tie Native American Heritage Day, the Friday after Thanksgiving, to a charity promotion for a Native American charity.
Slot players normally play in isolation, but in tournaments they are pitted against each in other in a bracket-style format.
The players making the most money advance to the next round until a winner emerges. The winner then receives a grand prize.
Many casinos feature drawings in which players, usually identified by a number on their player's club card, are awarded cash or prizes. Drawings are held at designated times, maybe every hour, and the player must be present to claim the prize.
This keeps players in the casino. Many casinos offer scratch cards. However, the smart ones guarantee that everyone wins something, even if only a pack of cards, to encourage brand loyalty.
Many casinos will offer discounts or special prizes to seniors, who account for a large percentage of casino earnings. Many casinos feature live music, often from famous artists.
Sometimes they will charge only nominal fees for these performances to attract more patrons. Other times they will give concert tickets as complimentary prizes to frequent players.
And buzz creates action. Choosing the right start and end dates can have a big impact. Run it too long, and it loses its punch. We know gamers index high for risk-taking behaviors.
So, while many of us love a good mystery, your audience really loves a good mystery. Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize.
Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation.
Another benefit to using mystery in your promotions? So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics.
A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. Out of the ordinary — and that can include downright wacky — is the name of the memorability game.
In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion.
The stakes are higher than you may think. If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR.
In fact, treat your staff as your customer. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand.
Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car — or another prize so cool your target audience just has to check it out — and showing it off outside your casino?
Where are the customers you want to acquire? Did the promotion create incremental revenue? Did you see a lift year over year? What type of players participated?
Were expenses in line with revenue, or were they too high? Did the promotion attract new member signup on the day of the promotion?